{"id":1509,"date":"2019-11-30T17:48:36","date_gmt":"2019-11-30T15:48:36","guid":{"rendered":"https:\/\/vallered.com\/?page_id=1509"},"modified":"2022-12-21T22:44:14","modified_gmt":"2022-12-21T20:44:14","slug":"about","status":"publish","type":"page","link":"https:\/\/vallered.com\/en\/about\/","title":{"rendered":"about"},"content":{"rendered":"
\n
\n
\n
\n\n
\"\"<\/figure>
\n

our believes<\/h3>\n\n\n\n

Fashion is one of the most beautiful secondary matters, and can be something different to everyone - expression, provocation, style, beauty, conscious contradiction, something new and innovative, or a reminiscence - we want to leave space for this, and in everything we do, to create something valuable in its original sense<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n

<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
\n
\n
<\/div><\/div><\/div>\n\n
\n\n
\n

how we work<\/h3>\n\n\n\n

Designing, experiencing, discarding sometimes, colors, shapes, cuts, all of this takes place in our studio. A truly creative and manual process, and always a wonderful moment when we experience how a new born collection excites and inspires.<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
\n\n

how we produce<\/h3>\n\n\n
\n
\n\n
\"\"<\/figure>
\n

fabrics and materials<\/h4>\n\n\n\n

For us, materials and fabrics are an essential part of the valuable whole - that's why our selection of our fabrics is a careful process, quality, colors, optics, how does it feel, how and where is it produced ... Our fabrics are made in Europe, most of them are manufactured in Italy.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n

<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
\n
\n
<\/div><\/div><\/div>\n\n
\n\n
\n

production<\/h4>\n\n\n\n

We operate according to the principle \"as local as possible\". We manufacture smaller series ourselves, larger units are made in Germany and in neighboring European countries.<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
\n\n

who we are<\/h3>\n\n\n
\n
\n\n
\"\"<\/figure>
\n

Lena<\/h4>\n\n\n\n

Founder and designer, the \"heart\" of ValleReD. Sometimes she gets in her own way with her penchant for perfection, but without that the collections would not be what they are.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n

<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
\n
\n
<\/div><\/div><\/div>\n\n
\n\n
\n

Herbert<\/h4>\n\n\n\n

The \u201cco-founder\u201d and partner who takes care of everything Lena doesn't like to do that much, but Herbert does.<\/p>\n<\/div>

\"\"<\/figure><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n
\n
\n\n

Alice: “wie lange ist f\u00fcr immer?”
Wei\u00dfer Hase: “manchmal nur f\u00fcr eine Sekunde.”*<\/p>\n\n\n\n

* based on the novel by Lewis Carroll - \"Alice's Adventures in Wonderland\" from 1865<\/p>\n\n<\/div><\/div>\n<\/div><\/div>\n\n\n

<\/div>\n\n\n\n

ValleReD is a registered trademark.<\/p>","protected":false},"excerpt":{"rendered":"

wie wir produzieren wer wir sind Alice: “wie lange ist f\u00fcr immer?” Wei\u00dfer Hase: “manchmal nur f\u00fcr eine Sekunde.”* * nach dem Roman von Lewis Carroll – “Alice’s Adventures in Wonderland” von 1865 ValleReD ist als eingetragene Marke rechtlich gesch\u00fctzt.<\/p>","protected":false},"author":1,"featured_media":10925,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-1509","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"has_hero_section":"disabled","hero_section":"type-1","hero_alignment1":{"desktop":"center","tablet":"center","mobile":"center","__changed":[]},"hero_alignment2":"center","hero_height":"230px","page_title_bg_type":"color","e94774477d7ea8b9556f317e1b049354":"","custom_hero_background":{"attachment_id":null},"parallax":{"desktop":false,"tablet":false,"mobile":false},"4c25eae36b498728556bbdd759c9b103":"","single_meta_elements":{"author":true,"date":true,"categories":true,"comments":true,"updated":false,"tags":false},"has_meta_label":"yes","has_meta_avatar":"yes","date_format_source":"custom","single_meta_date_format":"M j, Y","ac2fc85a30255ea35b9ba5f619eea2d7":"","page_excerpt_visibility":{"desktop":true,"tablet":true,"mobile":false},"pageTitleFont":{"family":"Default","variation":"Default","size":{"desktop":"32px","tablet":"30px","mobile":"25px"},"line-height":"1.3","letter-spacing":"CT_CSS_SKIP_RULE","text-transform":"CT_CSS_SKIP_RULE","text-decoration":"CT_CSS_SKIP_RULE"},"pageTitleFontColor":{"default":{"color":"var(--theme-palette-color-4)"}},"pageMetaFont":{"family":"Default","variation":"n6","size":{"desktop":"12px","tablet":"12px","mobile":"12px"},"line-height":"1.3","letter-spacing":"CT_CSS_SKIP_RULE","text-transform":"uppercase","text-decoration":"CT_CSS_SKIP_RULE"},"pageMetaFontColor":{"default":{"color":"CT_CSS_SKIP_RULEDEFAULT"},"hover":{"color":"CT_CSS_SKIP_RULEDEFAULT"}},"pageExcerptFont":{"family":"Default","variation":"n5","size":"CT_CSS_SKIP_RULE","line-height":"CT_CSS_SKIP_RULE","letter-spacing":"CT_CSS_SKIP_RULE","text-transform":"CT_CSS_SKIP_RULE","text-decoration":"CT_CSS_SKIP_RULE"},"pageExcerptColor":{"default":{"color":"CT_CSS_SKIP_RULEDEFAULT"}},"pageTitleOverlay":{"default":{"color":"rgba(41, 51, 60, 0.2)"}},"pageTitleBackground":{"background_type":"color","background_pattern":"type-1","background_image":{"attachment_id":null,"x":0,"y":0},"gradient":"linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%)","background_repeat":"no-repeat","background_size":"auto","background_attachment":"scroll","patternColor":{"default":{"color":"#e5e7ea"}},"overlayColor":{"default":{"color":"CT_CSS_SKIP_RULE"}},"backgroundColor":{"default":{"color":"#EDEFF2"}},"default":{"color":"#EDEFF2"}},"page_structure_type":"default","page_enable_vertical_spacing":"yes","de31f0d0b1ebd4b478ecabcbcb9edfe4":"","d2b04cb3d810fe88090578542ac5aab2":"","1bba9fb097c3738a558246935c413d90":"","b8e3bb897c9388367f482099fec5ad79":"","f6b9de92228524bdf02e03f087fa4246":"","cab7e40c0fea99b45ab88a1a74e4d6c5":"","dd2d4c11b112dcbca5f55f04c4687d27":"","bc0ae5551e9e0833fcbf9f489596d5d6":"","129541f608e302f1ab0a940cce4b721e":"","71adf48afe7aa06ec7de75a000f5f4f9":"","ad1b0f8552ae56d2376ffd5c177a8756":"","6b6f59f084b599cb5066f8bc1eacbdb1":"","89b1378882eb1b67845acc1344b7950f":"","6e9c8c1ea4e17dc2a5ff725f014e4f3b":"","994173b5d986ea3b7b9833b90fc67b7f":"","ba3db990366984d2e5f45ab2a01c3b6d":"","1ecf659193e1e38ecc76536f9785ea80":"","2323b935b8131aadd94858002d526dd3":"","8aa305c4a192c897ce6587abe0f103fc":"","dec0b910a8f9d304aedd9234dbdb557a":"","5ac6892dafad6a12b791d6a624821a2f":"","page_title_panel":"","a88a0c7ca5a0a38ae43473e84ae7cfbe":"","5d7bfef35ca5a407cf53773d2df11fb0":"","19b90fdd177ef8dc48c497e3752c97bb":"","1a9ee96fe00692532dff7cb1d3afd14a":"","2a940ccf8396c4d3b92d0c5bf55cecca":"","disable_featured_image":"no","9132265b95129f7a6b4bb0fcddbbeeb5":"","hero_elements":[{"id":"custom_title","enabled":true,"heading_tag":"h1","title":"Home"},{"id":"custom_description","enabled":true,"description_visibility":{"desktop":true,"tablet":true,"mobile":false}},{"id":"custom_meta","enabled":false,"meta_elements":[{"id":"author","enabled":true,"label":"By","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"On","date_format_source":"default","date_format":"M j, Y"},{"id":"comments","enabled":true}],"page_meta_elements":{"joined":true,"articles_count":true,"comments":true}},{"id":"breadcrumbs","enabled":false}],"16c046560472f9a1515b7e5ed7f4dec5":"","hero_structure":"narrow","breadcrumbsFont":{"family":"Default","variation":"n6","size":"12px","line-height":"CT_CSS_SKIP_RULE","letter-spacing":"CT_CSS_SKIP_RULE","text-transform":"uppercase","text-decoration":"CT_CSS_SKIP_RULE"},"breadcrumbsFontColor":{"default":{"color":"CT_CSS_SKIP_RULEDEFAULT"},"initial":{"color":"CT_CSS_SKIP_RULEDEFAULT"},"hover":{"color":"CT_CSS_SKIP_RULEDEFAULT"}},"07ce4daf8c0fcec666bfe04639bf6551":"","a95e71f0dcbdfb1ac3ae12bbae8b13d2":"","99678ccf1da509c618b501cc4c512b1b":"","1fda5958b6d8d2a407eea8d290b97a98":"","hero_margin":40,"hero_vertical_alignment":"center","11f7c25e3685219c795da44c116956e5":"","6ed976a7b4ce37929294eb70fa4f3e3f":"","8fc18e18f9c70e2cd6f2c87f7f121fad":"","a04f3adf253848035af29e628426862c":"","page_meta_button_type_font_colors":{"default":{"color":"CT_CSS_SKIP_RULEDEFAULT"},"hover":{"color":"CT_CSS_SKIP_RULEDEFAULT"}},"page_meta_button_type_background_colors":{"default":{"color":"CT_CSS_SKIP_RULEDEFAULT"},"hover":{"color":"CT_CSS_SKIP_RULEDEFAULT"}},"1328dbb059d26faeae2a93c81cbb661d":"","8141d39fb884fec7823c3ed13a075f6b":"","d0438b124bdac911bd714003071683e7":"","ef4d021fb778132f7360e7a6637debba":"","f65c7731fa39099f15fa9038190676db":"","pageTitlePadding":{"top":"50px","bottom":"50px","left":"auto","right":"auto","linked":true},"53b8227bab275aba1ebaf536c818d9ee":"","3c1cfe694069a7c9e221edd56b751820":"","content_style_source":"inherit","content_style":"wide","vertical_spacing_source":"custom","content_area_spacing":"bottom","background":{"background_type":"color","background_pattern":"type-1","background_image":{"attachment_id":null,"x":0,"y":0},"gradient":"linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%)","background_repeat":"no-repeat","background_size":"auto","background_attachment":"scroll","patternColor":{"default":{"color":"#e5e7ea"}},"overlayColor":{"default":{"color":"CT_CSS_SKIP_RULE"}},"backgroundColor":{"default":{"color":"CT_CSS_SKIP_RULE"}}},"content_background":{"background_type":"color","background_pattern":"type-1","background_image":{"attachment_id":null,"x":0,"y":0},"gradient":"linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%)","background_repeat":"no-repeat","background_size":"auto","background_attachment":"scroll","patternColor":{"default":{"color":"#e5e7ea"}},"overlayColor":{"default":{"color":"CT_CSS_SKIP_RULE"}},"backgroundColor":{"default":{"color":"#ffffff"}}},"content_boxed_shadow":{"inherit":false,"blur":18,"spread":-6,"v_offset":12,"h_offset":0,"inset":false,"enable":true,"color":{"color":"rgba(34, 56, 101, 0.04)"}},"boxed_content_spacing":{"desktop":{"top":"40px","bottom":"40px","left":"40px","right":"40px","linked":true},"tablet":{"top":"35px","bottom":"35px","left":"35px","right":"35px","linked":true},"mobile":{"top":"20px","bottom":"20px","left":"20px","right":"20px","linked":true}},"content_boxed_radius":{"top":"3px","bottom":"3px","left":"3px","right":"3px","linked":true},"166fc793fb32a4bc8dd9ac81abfdb9c7":"","disable_header":"no","disable_footer":"no","c5dc693b95cb1cb9bd39c75fd50d7a6e":"","header_footer_scripts_panel":"","header_scripts":"","1862beb3574ffd5822e33222bbe32a2c":"","header_after_body_scripts":"","3c948ffd1f118d027be0c1e8731cc22b":"","footer_scripts":"","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6},"c510faff00e7798ecdaa1e7f8e6dbbee":"","a7b1693b290920f1eebacb00222587e9":"","4f32dd1fc8865ba6e5e96ca048b72379":"","d5214e3ece81bafbaed1f0349089ba74":"","1281585df0b5cbc3c6d70c8132b62936":"","e384a5ca46b71fe6b8b2b8939c9c7621":"","5a873b30f4c4b18a3f6ba5bd5f6bd828":"","e577f63e8fbf75edf7bd2784b2fa6dbb":"","01683b94359888d9e9a2e04904c1ebf9":"","71a6dad7ab3b8ba833c8618cc31b115c":"","c0d8d2c2183da411e26514066cc310bd":"","62f63f22908ab5335b77968021a68f91":"","135758567e40b46ed8d58a801311aee9":"","02e3fdc7ce72ad1927a2646939074efe":"","daea92c53c1848063413a8d507463305":"","a34776b558d17d5dcb463bbe499f395c":"","a1645441d17453f2f9996b9bfe3a89ab":"","f8ea2c4e7e961fde95d9b65a342cfcb3":"","b78aa2f0cdc5ee3da9381534e84191c0":"","6339ccf97a180b2bc743bf9a3b2d6a8c":"","3916269d2d9729de53d1679c719e0075":"","b030c1933e82a58f79eccbbc401110dd":"","dcf3bfe448cbd1d3e216539703fe9850":"","2502f540153d11be1298542c553364b4":"","4459eb673985783c07d0419eba731917":"","18bebff51941c3771a58729d40a74eae":"","ecd1d5a9e195bda94b97731cf9388e1e":"","5f152b5688eb5d34163f0ae33388f1d3":"","6958c8a41dd80a82b6500622512d025f":"","92ee90a6ecf99ea2cad426937c9bf871":"","c5da291fba02a19775f627e0b15e6ff6":"","0dd1268733501107ddd98b1c5b1fdb8a":"","7c517dacce7d4cfb472aac494082f079":""},"acf":[],"_links":{"self":[{"href":"https:\/\/vallered.com\/en\/wp-json\/wp\/v2\/pages\/1509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vallered.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vallered.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vallered.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vallered.com\/en\/wp-json\/wp\/v2\/comments?post=1509"}],"version-history":[{"count":1,"href":"https:\/\/vallered.com\/en\/wp-json\/wp\/v2\/pages\/1509\/revisions"}],"predecessor-version":[{"id":11670,"href":"https:\/\/vallered.com\/en\/wp-json\/wp\/v2\/pages\/1509\/revisions\/11670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vallered.com\/en\/wp-json\/wp\/v2\/media\/10925"}],"wp:attachment":[{"href":"https:\/\/vallered.com\/en\/wp-json\/wp\/v2\/media?parent=1509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}